Chrome Ad Blocking Won’t Change Much For Users

The digital world has been awash with coverage of Google’s introduction of ad blocking capabilities into the new version of its Chrome browser.

As of Feb. 15th, the updated browser started identifying 12 types of online ads Google and its special advertising industry group (Coalition For Better Ads, or CBA) have defined as “intrusive” to users.

Any Web sites with a high number of unacceptable ads and ad practices will have all ads blocked at their sites — not just the “bad” ones.

What does it all mean for you as a user? Right now, not much. Here’s why.

Given the parameters of what Google and the CBA consider to be “intrusive” ads, it is estimated the blocker will flag perhaps only 1 percent of all online ads.

There are exceptions to the ad types that will be targeted — exceptions allowed for some members of the CBA that depend on the ad types the blocker is originally intended to stop.

Also, a number of online ad formats consumers might consider “intrusive” are not on the block list.

The system works only in current versions of Chrome.

Google will give sites it has flagged a 30 day notice to fix things. Ad blocking only starts if nothing has been changed at the site after 30 days.

Finally, because Google announced the ad blocking changes months in advance, most online advertisers and Web sites have already made changes in their online ad delivery systems to avoid being among those that will be affected.

So, as a user, you won’t see much difference in the display and function of online ads — advertising which is vital for commercial sites to succeed and thrive and provide the digital content you access today.

These sites have good, additional information about the changes:

The Guardian:,



The Verge:


Internet Evolution

On Feb. 15th, Amazon briefly passed Microsoft in terms of global market value. Essentially, Amazon at one point during that day was worth $702 billion, while Microsoft was worth $699 billion (

What’s interesting about this bit of financial trivia is it serves as a neat analogy of the evolution of the digital world since the 1980s.

Back then, the Internet was a series of cables and relays connecting university and military computers. It was centered on code, machines and software.

Microsoft ruled that late 20th century world.

Today, the Internet is an economic platform on steroids, blending digital and real world services and products.

Amazon owns this 21st century world.

One can only imagine what is yet to come as the online world continues to evolve and what future company will surpass both Microsoft and Amazon.

Keith Darnay has worked in the online world for more than two decades. His site is at

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